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Pakistan’s electric two-wheeler industry – rapid growth driven by policy
Pakistan’s electric two-wheeler industry is experiencing unprecedented rapid growth, fueled by government support, rising fuel prices, and increasing consumer environmental awareness. This article delves into the current state of the industry, its opportunities, and challenges.
Pakistan's government boosts electric two-wheeler market with incentives
The Pakistani government has made developing the new energy vehicle industry, especially electric vehicles, a national strategic priority. Its ambitious goal of achieving a 30% market share for electric vehicles in new vehicle sales by 2030 encompasses passenger cars, commercial vehicles, and two- and three-wheelers.
To achieve this, the government has implemented a series of incentive policies, such as: tariff reductions on specific electric vehicle components; fixed sales tax rates for locally manufactured two- and three-wheelers; and exemption from sales tax on imported electric two- and three-wheelers. These policies have significantly reduced the production and purchase costs of electric two-wheelers, greatly stimulating market demand.
Rising gasoline prices drive demand for electric two-wheelers
The continuous rise in gasoline prices is a significant factor driving Pakistani consumers towards electric two-wheelers. Compared to traditional gasoline motorcycles, the operating costs of electric two-wheelers are considerably lower (electric motorcycle vs gas).
For example, the cost of running an electric bicycle for 100 kilometers is approximately 100 rupees, while a traditional 70cc gasoline motorcycle costs over 260 rupees for the same distance. This substantial cost difference is particularly attractive to the middle and lower classes, with potential monthly savings of 10,000 rupees representing a significant expense reduction.
Active Market Participation
Active participation of Chinese companies
Leading Chinese electric two-wheeler brands (explore the top 10 electric motorcycle manufacturers in China), such as Aima and Yadea, have actively entered the Pakistani market. Aima’s flagship store opening in Lahore marks a significant step in its globalization strategy.
Yadea ambitiously launched four electric scooters, aiming for a 20% market share by the end of 2025, and offering an industry-leading 24-month battery warranty, greatly boosting consumer confidence. Furthermore, Hisense Electric plans to establish Pakistan’s first inverter and battery factory, further strengthening the local electric two-wheeler supply chain.
Transformation of domestic companies
Atlas Honda, Pakistan’s largest two-wheeler manufacturer, plans to launch its first electric bicycle by June 2025. Leveraging its over 85% market share in Pakistan’s motorcycle market and strong localization capabilities, Atlas Honda’s entry into the electric two-wheeler market will significantly impact the existing market landscape.
Although initial production is estimated at only 25,000 units, this move signifies the determination of local companies to embrace the electric vehicle wave. Other domestic companies, such as Jolta Electric and SkyElectric, have also begun offering electric bicycles in the market.
Current market status and challenges
Despite the rapid growth of Pakistan’s electric two-wheeler market, several challenges persist:
Future Outlook
The future of Pakistan’s electric two-wheeler industry is promising. Government policy support, rising fuel prices, and growing environmental awareness will continue to drive market demand. The active participation of Chinese companies will further facilitate the inflow of technology and capital. Domestic companies also need to accelerate their transformation and upgrading, increase R&D investment, and improve product quality and competitiveness.
To foster better development, Pakistan needs to focus on the following aspects:
Conclusion